the gaming manifesto

The gaming industry, according to Manifesto Games's Greg Costyikyan, is running into Moore's Wall - the processing power of game console's is so great that publishers are forced to produce games with higher and higher graphics to meet consumer expectations. because this jack's up their development costs so much, this means they have to constantly produce blockbusters to make even a small amount of money. Inevitably this means (at least in part) focusing on "known" success formulas - car racing etc., and less on new, more creative, ideas.

His company, Manifesto Games, is an example of a game developer taking a long tail approach in the gaming industry. By focusing on a single platform, developing multiple games and going after the core 12-18 year old gamer, he aims to capitalise on their boredom with franchised games.

Read about it in his own words here , via GigaOm