custom search

The great thing about Google is it searches absolutely everything fairly well. But that's also the problem: sometimes you don;t want to search absoltely everything. So the folks at Google have come up with Google Coop, which allows you to specify which sites you want to search for information during the search.

But that is not Google's real intention. What they would like you to do is to put the custom search box on your site and have people use it to search for the kind of topics you and your site/blog visitors care about. In effect, this is a Long Tail play enabling people to narrow cast their searches around specific areas of interest.

Given my experiences with Blogger Beta, I may not jump straight into this. But this is just another example of Google's complexity/interestingness strategy: innovate at an incredible pace and, while you may be wrong sometimes, you will not be boring.

Via GigaOm