eunuch planning

Heather Lefevre has done the industry a big favor and completed another planning study. One stat stood for me in particular...

71% of planners have no kids

Ok, this may not be all together surprising: the are fewer senior positions in the industry and this correlates with age. And it means the industry can function with 76% of planners say they are stressed in their jobs but manage.

But the implication here is that there is an enormous talent drain - lots of people are leaving (I suspect) to find similar work with more control or even exploring different fields. This creates a to of risk, particularly for existing (mid to large size) agencies that don;t adapt to the new way of working.

(for another solution, see this )