lil wayne

Lil Wayne has just put out his new album - The Carter III. But in between his last album and this one, he has released hundreds of songs for free on various mix tapes out on the street, as part of what amount to a three year promotional campaign for this new album. All of this just built up the hype for the big new album with featuring lots of guests and full on productions.



The moral of the story is a) having the longer timeline paid off in the end and b) giving stuff away does not mean not lead to making a loss (for the record company or Wayne)