Stop H Commerce

One of the most common strategic tricks is to create or name an enemy. Giving them a face or a persona gives your consumer something to compare you against or gives your company a target to exercise their vision against.

McAfee's enemy is/are hackers. But most people don't ever think they will be hacked. So DDB is helping McAfee put a face on hacking and show them what is really going on. Rather than spend money on advertising, the agency have filmed a series of webisodes unveiling that world to everyone out there.

The first episode is above, produced with Moxie and directed by Seth Gordon (King of Kong, Four Christmases). You can find more at www.stophcommerce.com